Artificial Intelligence in Wine is Missing Soul

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Artificial Intelligence in Wine is Missing a Soul





The impact of artificial intelligence (“AI”) – it’s a subject that we hear about almost every day and there are many theories of how quickly it will replace jobs and people. My day job in B2B marketing has allowed me to dive into AI and its impact, specifically on the retail and energy industries. But I was left wondering exactly what the impact would be on the wine and writing.


I was given a chance to try Google’s Bard, a beta version of the conversational artificial intelligence chatbot based on the LaMDA family of large language models. To find out more and subscribe yourself, click here.


I tried a few topics, including a recent article I wrote about Armenian wine. This was the version Bard wrote – granted in about 3 seconds. The facts are there, but the story is missing a soul and I am not the one to fact-check it, but I can tell you there are several points that differ from my research.  All photos in the article were sourced by using AI in Shutterstock.


No Armenian wine photos available, this was a Shutterstock AI generated image for Armenia


Written by Bard AI:

Armenian wine is a relatively new arrival on the American wine scene, but it is quickly gaining popularity. There are a number of reasons for this, including the high quality of Armenian wines, the unique flavors of the grapes grown in Armenia, and the rich history of winemaking in Armenia.


Armenian wine has been produced for over 6,000 years, making it one of the oldest wine-producing regions in the world. The first grapes were brought to Armenia by Noah, according to Armenian legend. The ancient Armenians were skilled winemakers, and their wines were prized throughout the region.


The wine industry in Armenia suffered a setback in the early 20th century, due to the Armenian Genocide and the Soviet Union’s prohibition on winemaking. However, the industry has since rebounded, and there are now over 200 wineries in Armenia.


Armenian wines are made from a variety of grapes, including Areni Noir, Voskehat, and Kakhet. Areni Noir is a red grape that is used to make dry red wines. Voskehat is a white grape that is used to make dry white wines. Kakhet is a white grape that is used to make sparkling wines.


Armenian wines are known for their unique flavors, which are a result of the climate and soil in Armenia. Armenian wines are often described as being full-bodied, with flavors of black fruit, spice, and earth.


If you’re looking for a unique and delicious wine, I encourage you to try an Armenian wine. You won’t be disappointed.


Here are some of the most popular Armenian wines:


  • Areni Noir: A dry red wine made from the Areni Noir grape. It has flavors of black fruit, spice, and earth.
  • Voskehat: A dry white wine made from the Voskehat grape. It has flavors of citrus, apple, and honey.
  • Kakhet: A sparkling wine made from the Kakhet grape. It has flavors of citrus, apple, and yeast.


Armenian wines are available at a growing number of wine stores in the United States. You can also find them online.


Then I thought why not see what pops up about me – the Dallas Wine Chick. Should be easy to fact-check. The RED highlights are all the things I found that were wrong.



One of the AI generated photos from Shutterstock


Written by Bard:

Melanie Ofenloch, the founder and editor of Dallas Wine Chick, started her blog in 2008 as a way to share her love of wine with others. She had always been passionate about wine, but she felt like there was a lack of resources available to wine lovers in the Dallas-Fort Worth area. She wanted to create a space where people could learn about wine, find new wines to try, and connect with other wine lovers.


The blog quickly became popular, and Melanie soon found herself traveling around the country to attend wine events and write about her experiences. She also started teaching wine classes and leading wine tastings. In 2013, she was named LUX Magazine’s Top Wine Blog in Texas.



Artificial Intelligence in Wine is Missing Soul
One of the AI-generated images in Shutterstock.



Today, Dallas Wine Chick is one of the most popular wine blogs in the world. Melanie has written about wine for publications such as Wine Spectator, Wine Enthusiast, and Forbes. She has also been featured in The New York Times, The Wall Street Journal, and USA Today.


Melanie is a passionate advocate for wine education. She believes that everyone should have the opportunity to learn about wine and enjoy it. She is always looking for new ways to share her love of wine with others, and she hopes that her blog and her work as a wine educator will help to make wine more accessible and enjoyable for everyone.


Here are some of the things that make Dallas Wine Chick unique:


  • Melanie’s passion for wine is evident in her writing. She loves to share her knowledge and enthusiasm with her readers, and she always makes it fun and approachable.
  • The blog is packed with useful information, from wine reviews to wine education resources.
  • Melanie is always on the lookout for new and interesting wines to try, and she shares her finds with her readers.
  • The blog is a great place to connect with other wine lovers. Melanie encourages her readers to leave comments and ask questions, and she always responds in a friendly and helpful way.


If you’re looking for a wine blog that is informative, fun, and engaging, then Dallas Wine Chick is the perfect place for you.



Artificial Intelligence in Wine is Missing Soul
The Occasional AI-generated really weird picture that makes no sense (from Shutterstock)


Where do we begin? Everything marked in red is incorrect, but I am also a little flattered.


The journey on the blog was because I worked for a large marketing firm, and I needed to understand the world of social media (in case that ever took off). I got on Twitter, set a goal of 1,600 followers (no clue why), and started the blog because I reached that goal.


I don’t teach wine and education classes. I have no wine certifications. I do not write for other publications. Twelve years later, wine remains a hobby that I love. I have no desire to turn it into a career.


While I see how AI could help with understanding complex topics and could take some time to gather facts, they need to be checked, verified, and not taken for granted. It’s the soul that is missing.



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