Michael Honig and the Uneasy State of Wine: Lessons from 2025
The wine industry entered 2026 with a mix of apprehension and cautious optimism. Sales across many key markets remain uneven, and as Michael Honig of Honig Vineyard & Winery recently noted in a message to industry peers, “the wine business did not improve in 2025.” His observation echoes what many of us have seen over the past year — a sector defined by disparity, resilience, and an urgent need to reconnect with consumers.