I usually do not wax poetic about another wine, spirits or beer related app. I was recently introduced to Minibar, an experience that could easily be the most ingenious and dangerous app ever introducing to wine, spirits and beer loving consumers.
Minibar launched in Dallas on December 9th and the folks there gave me a $20 credit to try the experience. The holidays got in the way, so it was actually December 27 when I downloaded the app, checked out the inventory and ordered my bottle of Domaine Carneros by Tattinger. It took about 2 minutes to download from the app store (available on IOS, Android and the web); plug in my information including age (ID is checked for some and a $20 restocking fee is charged for those who cannot confirm being over 21) and credit card and then search the inventory available from the wine, spirits and beer local vendor partnered with Minibar near my location. The service is free (you just tip the delivery person who is sourced by the local vendor). Thirty seven minutes later and the bottle was at my door. I had a $20 credit and probably put another $14 which included tip. The service also offers pairing recommendations, cocktail recipes, mixers and bar supplies – it’s truly one stop shopping in the palm of your hand.
The company started out of New York in February 2014. After the completion of a $1.8 million round of financing, the service is available in New York, Dallas, San Francisco, Chicago and New Jersey. And the folks at Minibar tell me there are many more to come. The company was founded by two successful corporate business women with direct to consumer experience. Co-founders Lara Crystal and Lindsey Andrews worked for successful businesses like Rent the Runway and FreshDirect. They realized that almost every other service was available to consumers, with the exception of the trip to your local liquor store.
It truly is the perfect app for those on the go; those who want to restock their bars but have little time as well as those who are currently in celebration mode and should not venture out to the liquor store. From app store to your door in less than an hour, Minibar truly breaks down the last delivery frontier from your friendly neighborhood liquor store.