It was a cold and rainy night. I was the first to arrive at the St Supery Tweet Up with Rick Bakas from St Supery at Cru. Rick had pursued a career path that combined his brand management, social media skills, culinary skills and marketing background into his dream job at St. Supery. And once he got that job, he turned the wine industry on its head with his Tweets, Facebook postings, Four Square and other mobile applications, videos on You Tube and soon to come, a new book and a new mobile application that sounds incredibly cool (look for it at SXSW).
So, I had some questions for Rick and I wanted to make sure I received my fair share of the Sauvignon Blanc, Virtu, Elu, Cabernet and Dollarhide Ranch wines that were being poured. Having a marketing background, I love the accessibility that Rick has brought to the wine industry. His goal is to make you want to try St Supery wines and create a friendly and fun brand for wine drinkers of all tastes and levels. Since my entire goal for this blog is to encourage people to enjoy the experience of wine, I knew we had a great deal in common.
After the Tweetup, we grabbed a table at Abacus http://www.kentrathbun.com/abacus.html with Rick and a few friends and had a delightful four course meal. The St Supery Rutherford Estate and Pine Ridge Chenin Blanc-Viognier blend worked perfectly with the seared Nantucket scallops, the Wahoo with Kobe beef dumplings, the venison and a chocolate trio dessert. Let’s just say it wasn’t a bathing suit friendly meal, but Abacus came through with flying colors providing its usual gourmet experience with impeccable service. And, the table battled to the end over the amazing chocolate truffles while I valiantly avoided them due to a scheduled beach trip. If you like a gourmet food and wine experience, check out Rick’s Facebook posts for great wine and food pairings (rickbakas).
Once again, I continue to be impressed with the quality of people that I have met IRL (in real life) that I have gotten to know through Twitter. Rick Bakas continues the trend of virtual friendships extending into real life.